A planned gift is any gift, made in lifetime or at death as part of a donor’s overall financial and/or estate planning. A planned gift is different from an annual gift because the donation is not from the donors discretionary fund. Donors can make their gift with cash, appreciated securities/stock, real estate, artwork, personal property, life insurance, a retirement plan, etc.
AFSP's planned giving program is called, AFSP's Lifesaver's Society. Making a planned gift enables donors to make larger gifts than they could make from their annual income. There are many ways an individual can make a planned gift and we have board members who can talk through with donors what may be the best option for them.
When someone within your Chapter or yourself is approached about a planned gift, we encourage you to reach out to the Director of Individual Giving at the National office with any questions. If it is a lawyer calling you for contact information to have one of their clients leave a gift, you can give them the contact information below and also email the Director of Individual Giving the donors name and address so we can make a note in Raiser's Edge that they have us in their will.
Official Name: American Foundation for Suicide Prevention
120 Wall Street
New York, NY 10005
If you are not comfortable fielding any questions about planned giving and AFSP, please contact the Director of Individual Giving and they will follow up with the donor or lawyer.
Lastly, a planned gift can be made to a specific Chapter or split 50/50 with the National Office if the Chapter is involved in helping to get the gift. Below is a PowerPoint presentation that you can personalize and share with your Chapter Board as they are the best planned giving prospects a Chapter has.