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Once you’ve achieved a positive net worth,
positive cash flow, and a comfortable emergency fund, you’re
ready to develop an overall financial strategy. Think of your financial
strategy as a roadmap to the future that shows the paths you will
take to reach your long-term goals. Your strategy should include:
• A statement of all your financial
goals, what they will cost, and when you want to achieve them.
• Your risk profile, which is how
much risk you are comfortable taking with your money to reach your
goals. There is a risk/reward trade-off in all financial products
and services. Generally, the higher the potential risk, the higher
the potential reward, or return on your money. However, there also
is a possibility of not taking enough risk to make your money grow
sufficiently to put a child through college, for example, or provide
a secure retirement.
• The mix of stocks, bonds, and
cash products you want to own. This mix, called asset allocation,
is expressed as a percentage; for example, you might decide to hold
50 percent stocks, 40 percent bonds, and 10 percent cash. Many experts
believe asset allocation is more important to your overall financial
success than the specific investments you choose.
• Your investment preferences and
how you will make decisions about what to buy and sell in your portfolio—and
when. For example, you might prefer mutual funds over individual
stocks, or you might not want to invest in certain industries. You
might buy mutual funds regularly and sell shares when the price
is up a certain percentage.
• How often you will monitor your
plan to track progress and make any necessary adjustments. Once
a year is the absolute minimum; quarterly is usually sufficient.
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