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National Survivors of Suicide Day

How to Organize a Conference Site


sosday.jpgWhat Is National Survivors of Suicide Day?
The Saturday before Thanksgiving was designated as National Survivors of Suicide Day by U.S. Senate resolution in 1999 through the efforts of Sen. Harry Reid of Nevada, who lost his father to suicide. Every year, on this day, AFSP sponsors a worldwide event to provide an opportunity for survivors of suicide loss to come together for support, healing, information and empowerment.

On National Survivors of Suicide Day, simultaneous survivor conferences take place throughout the country and internationally -- each conference site is organized locally and independently by an individual, organization, agency, or school, but they're all connected in spirit as they watch the AFSP broadcast together. In the U.S., conference sites will show the broadcast fro 1-2:30 p.m. Eastern Standard Time. Due to significant time zone differences around the world, international sites will show it from 1-2:30 p.m. local time.

This unique network of healing conferences helps survivors connect with others who have survived the tragedy of suicide loss, and express and understand the powerful emotions they experience. The broadcast is also available live online at www.afsp.org from 1:00-2:30 pm EST so survivors can participate even if there isn't a conference in their area, or if they find it difficult to attend in person.

Who can organize a conference site? Anyone. National Survivors of Suicide Day has been designed so that anyone can organize a local conference site from anywhere in the U.S. or around the world.

Outside of the United States: click here for specific information on organizing a site outside of the United States.

What are local conference sites required to do?
Rest assured that organizing a conference site does NOT have to be a huge, overwhelming job. The only thing that sites are required to do is show the AFSP broadcast by webcast or DVD on Saturday, November 21, 2009. Some conference sites also choose to add local programming before and/or after the broadcast, but that is totally optional.

What’s on the broadcast?
The 90-minute broadcast includes a blend of emotional support, information about resources for healing, and question-and-answer panels with "seasoned" survivors and mental health professionals. Panelists discuss their experiences and answer the questions that so many survivors face: Why did this happen? How do I cope? Where can I find support? You can watch broadcasts from previous years at www.afsp.org.

The following two activities are “built into” the broadcast, giving attendees a sense of connection with the program they are viewing.

1. The opening of the broadcast includes a candle lighting ceremony, and all sites are warmly invited to participate. Each site needs two candles in candlestick holders, and matches. We'll invite each site to light the two candles, and then blow one of them out. The extinguished candle represents the darkness and pain that we feel in our grief, while the flame that continues to burn represents the strength to go on despite our loss.

2. Towards the end of the broadcast, we will invite attendees across the world to join in reading a poem, entitled “We Remember Them” aloud with one of our speakers. (The words will scroll down the screen during the broadcast.)

Step-by-Step Guide

Introduction: Organizing a conference site does NOT have to be a huge, overwhelming job. Every year, we have many first-time organizers put together successful sites. What follows is a detailed, step-by-step guide. Please don’t feel that you have to read the whole thing all at once.

Remember, AFSP provides the program content with the free 90-minute broadcast. It is up to each local conference site to decide if they'd also like to add local programming in the form of a local speaker, break-out groups, healing activities, or food. Our advice to new sites is to keep it simple the first year. The basic steps of putting together a conference are finding others who will volunteer to help you locally, finding a location, publicizing, and preparing the ‘day of’ logistics and details like preparing signage and materials. Our recommendation is that you start early and go step-by-step. The Frequently Asked Questions page* will address many common concerns, but you can also contact us at any time. We are here to help.

Rebecca Thorp, Survivor Initiatives Manager – rthorp@afsp.org  or 212-363-3500, ext.33
Joanne Harpel, Director of Survivor Initiatives – jharpel@afsp.org or 212-363-3500, ext.32

Recommended timeline. Following this timeline will give you ample time to find a good location and publicize. However, if you haven’t started as early as we recommend, don’t be discouraged! You can absolutely still put a site together. The timeline is just a helpful guide.

STEPS 1-10                                                RECOMMENDED TIMELINE

Step 1: Find Local Help............................... March-April
Step 2: Find A Location .............................. March-May
Step 3: Determine Broadcast Method ....... May
Step 4: Register Your Site .......................... May-June
Step 5: Plan Local Program/Logistics ....... May-August
Step 6: Publicize.. ....................................... June-November
Step 7: Prepare Materials .......................... October-November
Step 8: Prepare For The ‘Day Of’ .............. November
Step 9: ‘Day Of’.. ......................................... November
Step 10: Afterwards..................................... November-December

The Appendix contains forms, templates, and "toolkits" to help you every step of the way. Items that can be found in the appendix are marked with an asterisk *.


STEP 1: FIND LOCAL HELP

Establish a planning committee and/or recruit volunteers to help. This ensures that work is distributed among a number of people. Each person can be responsible for separate aspects of the conference. The following are roles that need to be covered.

  • Primary Organizer: The Primary Organizer leads and oversees the project as a whole and will be the person that AFSP communicates with via email, mail and phone.
  • Technical Organizer: This should be someone who will be at the conference site location on the Day and is tech savvy and comfortable testing and setting up the webcast or DVD equipment. The Primary Organizer can also serve as the Technical Organizer.
  • Main Contact for survivors who want information or to register for your site in advance. This person needs to be willing to have a phone number and email address posted on the AFSP website and on your local publicity materials. The Primary Organizer may also serve as the Main Contact.

Tasks that can be assigned to committee members and volunteers. Optional items are labeled as such – all other items are required:           

  • Finding a location
  • Publicity
  • ‘Day of” registration and information tables
  • Set-up and clean-up
  • Fundraising: Securing sponsors and donations (optional, but highly recommended)
  • Local programming (optional)
  • Food (optional)

Try to establish “who will do what” early on in order to keep things organized. Try to utilize the different strengths and talents of each volunteer. For example, someone who has a lot of connections in the community might be a good location scout, someone who is outgoing might do publicity, someone who is warm and friendly can serve at the registration or information table. A good cook or someone who works at a deli or restaurant can be in charge of food. Someone who wants to help, but can’t get involved in the advance planning can help set-up or clean up at the event itself.


STEP 2: FIND A LOCATION

Minimum Location Requirements:

  1. Ability to show the AFSP broadcast to attendees from 1-2:30 EST. You can show the broadcast by high-speed internet webcast or DVD. See Technical Information Sheet* for details.
  2. Open on a Saturday
  3. Adequate seating for attendees during the broadcast. (Keep in mind that if this is your first year, or if you are from a small community, you may not need a big space.)

To keep down costs, see if you can find an organization or company that can sponsor the conference by donating or renting a space at a low rate. Be sure to acknowledge this in your publicity and Event Program. You want to find a space that will be quiet and comforting for recent survivors. Also consider convenience of location, parking, restroom availability, public transportation accessibility etc…

Possible Locations:

  • School or University
  • Hospital
  • Community Center like the YMCA
  • Library
  • Hospice
  • Mental Health Center

Optional Location Characteristics:
Some conferences (but not all) serve food or have break out groups, educational sessions, or healing activities before or after the broadcast.  If you plan on doing so, you’ll need to plan on having additional space or room(s).


STEP 3: DETERMINE BROADCAST METHOD

All sites must show the free AFSP broadcast on Saturday, November 21, 2009. You can show the broadcast by webcast or DVD. Decide with your Local Technical Organizer which method will work best for your site. For complete details on each method, read the Technical Information Sheet*. If you have any questions after reading this Sheet, please contact AFSP's full-service national technical coordinator, Kenny Reff of Limelight Communications Inc. He can be reached at afsp@limelightdc.com or (703) 242-4596.

Basic Webcast Requirements: High-speed internet access, LCD projection system, audio system. Read the Technical Information Sheet* for complete details on showing the webcast and testing the connection in advance.

Basic DVD Requirements: DVD player or lap-top computer that plays DVDs with a large-screen TV or LCD projection system and audio system. Read the Technical Information Sheet* for complete details on showing the DVD and testing it in advance.The DVD will be shipped to the Primary Organizer by regular U.S. mail only. You may expect delivery during the week prior to the broadcast. AFSP will not pay for express mail delivery.

In order to preserve the integrity of National Survivors of Suicide Day, which was created by Senate Resolution in 1999, the DVD is being released for use no earlier than November 21, 2009.  Local conference sites that receive the DVD must agree to show the broadcast uninterrupted, in its entirety, to an audience on this day. We further encourage local conference sites to show it from 1-2:30 pm EST.  It is very emotionally powerful for viewers to know that they are watching simultaneously with thousands of other survivors across the country. (After you initially show the broadcast on National Survivors of Suicide Day, you are welcome to show it again at any time.)

 
STEP 4: REGISTER YOUR SITE

When the following information is finalized, you’ll be ready to fill out the Online Site Registration Form.*

  • Conference Site address & phone number.
  • Primary Organizer: The Primary Organizer leads and oversees the project as a whole and will be the person that AFSP communicates with via email, mail and phone.
  • Technical Organizer: This should be someone who will be at the conference site location on the Day and is tech savvy and comfortable testing and setting up the webcast or DVD equipment. The Primary Organizer can also serve as the Technical Organizer.
  • Main Contact for survivors who want information or to register for your site in advance. This person needs to be willing to have a phone number and email address posted on the AFSP website and on your local publicity materials. The Primary Organizer may also serve as the Main Contact.
  • Broadcast Method. Decide whether you want to use the webcast or DVD. Important: If you chose DVD, you must register no later than Monday, November 9, 2009. AFSP will ship the DVD to the Primary Organizer by regular U.S. mail only.


STEP 5: PLAN LOCAL PROGRAM/LOGISTICS

The only requirement for this event is that you show the AFSP broadcast on National Survivors of Suicide Day. You’ll need to determine whether you are going to provide the optional components of food, break out discussion groups, educational sessions, or healing activities. See Ideas for Local Programming*.  If this is your first time organizing a site, we recommend keeping your Day simple. This year, focus heavily on finding a good location, doing publicity, and ensuring that the basic site requirements, like showing the broadcast, go smoothly. You can always expand the event next year to include more.

Prepare an Event Program to hand out to all attendees containing a detailed agenda, information on any speakers or panelists, and acknowledgements of any volunteers or donors. Sticking to the printed Event Program will help attendees to feel more comfortable at your conference, since they will know what to expect. See Sample Event Program*.

Budget. Creating and modifying a budget is an ongoing process, but it's important to arrange the budget under two categories: expected costs and anticipated revenue.

What AFSP Provides at No Cost:

  • Step-by-step instructions, templates, publicity and sponsorship toolkits, and ideas for optional local programming.
  • 90-minute broadcast by DVD or webcast. (your choice)
  • Technical support by phone or email.
  • Conference calls with AFSP’s Public Relations Manager to help you publicize your site using local media. (Dates/times will be announced)
  • A selection of written materials that you can print out for free from the AFSP website. (See Materials section below for details.)

Possible Costs:

  • Location rental fees (Again, we highly recommend seeking donated space.)
  • On site audio-visual fees
  •  Security fees (some locations may require a security person on-site)
  • Publicity: printing or photocopying, postage
  • Event Program: printing or photocopying
  • Food
  • Materials from AFSP Online Store
  • Materials for educational sessions or activities

Possible Revenue:

  • Sponsorships and in-kind donations from local foundations, businesses, or interested survivor families. See Sponsorship Toolkit*.
  • Fundraising activities like bake sales, craft sales, garage sales etc…
  • Registration fees or suggested donations from registrants. A common fee is $15-$25. Discounts can be offered for additional family members.

Keep track of advance registrants and requests for information. If you are letting individuals register in advance, make sure your Main Contact is taking down their full names, mailing addresses, phone numbers, and email addresses. This is important so you can contact advance registrants with a reminder in the days before the event, and in the unlikely event that you need to change the site location or cancel. Also make sure that you are tracking any requests for information so you can follow-up as necessary. Taking down information like loss relationship or date of loss can also help you prepare by knowing what types of survivors are likely to come. See Sample Registration & Inquiry List.*


STEP 6: PUBLICIZE (Recommended Timeline: June through November)

AFSP publicizes nationally, but local publicity is essential in order to attract local attendees. Be sure to publicize your site as a healing conference for survivors of suicide loss so that the purpose of the day is clear. Ideally, you’ll start publicity in June by distributing information to local grief support groups. Even if you don’t have a completed flier or brochure ready, you can still give them ‘save the date’ cards/fliers. Most support groups meet only once a month, and many survivors don’t attend every meeting, so starting early will ensure that most members receive the information.

Ten + Ways to Publicize Your Site

  1. Customize the sample Save the Date cards* in the appendix. These can be printed on card stock or nice heavy paper, cut in four, and distributed by hand or mailed out as postcards.
  2. Customize the sample flier* found in the appendix. Be sure to list any speakers and to acknowledge any sponsors or donors. If you want to design your own flier or brochures, you can also find also find graphics and text in the appendix.
  3. Touch base with every survivor of suicide loss support group in your area, provide the facilitators with fliers, and ask them to distribute them at all of their meetings over the next several months. (AFSP has a directory of groups at www.afsp.org ). Even if you don’t have a completed flier or brochure ready, you can still give them ‘save the date’ cards/fliers. Remember: most support groups meet only once a month, and many survivors don’t attend every meeting, so if at all possible, start in June.  Contact general bereavement groups too, like Compassionate Friends, or groups run through hospitals, hospices, and religious organizations.
  4. Distribute fliers to local mental health organizations, hospices, hospitals, Veterans Administration offices, colleges, universities, funeral homes, community groups, religious organizations, libraries, local government and social services offices, even individual therapists.
  5. Ask local businesses to post fliers in their store windows. Post fliers on all the bulletin boards in your community. (For example: grocery stores, cafes, delis, laundromats, etc…)
  6. Set up an info table at community events like craft fairs, flea markets, farmers’ markets etc.... Sell baked goods, crafts, or whatever is applicable and use the proceeds for your conference.
  7. Have a garage sale and use proceeds for your conference. Publicize the sale as a fundraiser.
  8. Write a letter to the editor about the importance of Ntl. Survivors of Suicide Day. Use the sample letter in the Publicity Toolkit*.
  9. Wear a pin that says “Ask me about National Survivors of Suicide Day”. (You can get pins made at most local print shops or Kinkos)
  10. Use the internet – Post National Survivors of Suicide Day banner ads* and information about your conference on blogs, websites, facebook, myspace and other similar sites.
  11. Use the Publicity Toolkit* to learn how to publicize through your local media.
  12. Become ‘fans’ of the AFSP Facebook and MySpace pages and share these pages with your friends/family.
    Link to AFSP's Facebook Page
    Link to MySpace Page for National Survivors of Suicide Day

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