AFSP Takes Part in Morgan Stanley's Strategy Challenge


Morgan Stanley Strategy Challenge

AFSP is one of 12 national nonprofits to take part in the Morgan Stanley Strategy Challenge, the company’s signature pro bono volunteer program. Over the course of the eight-week project, four Morgan Stanley employees will partner with our team led by Maggie Mortali, AFSP's Director of the Interactive Screening Program (ISP), to help us expand this web-based screening tool beyond the 86 colleges, universities, and workplaces that currently use the program.

The Morgan Stanley team will determine effective strategies for the ISP that will appeal to businesses and fit the needs of a workplace setting. The ISP can help employees dealing with stress and depression find help and support while preserving their privacy. With new insights and professional marketing expertise, AFSP will be able to expand the reach of this suicide prevention program.

"Our employees are equipped with the business and management skills that can help nonprofits overcome strategic challenges," said Joan Steinberg, Head of Morgan Stanley Community Affairs and President of the Morgan Stanley Foundation.

Since 2009, Morgan Stanley has provided pro bono services to 61 nonprofits through the Strategy Challenge. The work of this year's selection of nonprofits ranges from reducing domestic violence to breaking the cycle for children with an incarcerated parent to AFSP's own vital mission. For more information, please visit

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The American Foundation for Suicide Prevention is the nation's leading national nonprofit organization exclusively dedicated to understanding and preventing suicide.