AFSP’s Billboard Program alerts communities that depression is serious and urges people who are depressed to consult their doctor.
The billboards are currently on display in the following cities:
A randomized sample of approximately 1,000 metropolitan area residents completed a phone survey regarding this campaign. Of those who had seen them, 83 percent of those surveyed felt that the billboards might encourage a depressed person to seek help.
Major depressive disorder affects an estimated 23 million adult Americans each year and is associated with significant morbidity and mortality. A large clinical trial sponsored by the National Institute of Mental Health indicates that 67 percent of depressed individuals will achieve remission if they seek help and stay in treatment.