Billboard Program

Billboard Program

AFSP’s Billboard Program alerts communities that depression is serious and urges people who are depressed to consult their doctor.

The AFSP billboards offer a website,, which contains a health questionnaire and other information about depression. 

The billboards are currently on display in the following cities:

  • Indio, CA
  • Palm Springs, CA
  • Chicago, IL
  • Midlothian, IL
  • Springfield, IL
  • Zion, IL
  • Bloomington, IN
  • Greenwood, IN
  • Indianapolis, IN
  • Boston, MA
  • Framingham, MA
  • Fitchburg, MA
  • Lynn, MA
  • Peabody, MA
  • Somerville, MA
  • Woburn, MA
  • Worcester, MA
  • Atwater, MN
  • Minneapolis, MN
  • Pennock, MN
  • Priam, MN
  • Spicer, MN
  • Willmar, MN
  • Bismarck, ND 
  • Fargo, ND
  • Minot, ND
  • Omaha, NE
  • Albany, NY
  • Burlington, WI

A randomized sample of approximately 1,000 metropolitan area residents completed a phone survey regarding this campaign. Of those who had seen them, 83 percent of those surveyed felt that the billboards might encourage a depressed person to seek help.

Major depressive disorder affects an estimated 23 million adult Americans each year and is associated with significant morbidity and mortality. A large clinical trial sponsored by the National Institute of Mental Health indicates that 67 percent of depressed individuals will achieve remission if they seek help and stay in treatment.